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WEB TRAINING: 20 Tips to Use Ads, AI, and Social Media to Supercharge Your Sales

August 16, 2018

1:00 pm EDT / 10:00 am PDT

From discovery to purchase, your customers have changed the way they buy and service their vehicles. They're on social media, searching for you and Google, shopping on Facebook Marketplace, and expect immediate responses - - not by phone or email. 89% of consumers prefer to communicate through messaging - -whether by cell phone or a messaging app, like Facebook Messenger. Ads, AI, and social media influence every part of the consumer journey and drive more traffic to your showroom and service lane. Get our top 20 tips to use targeted social ads to reach customers, AI to streamline operations and sell more with less staff, plus social media's hottest shopping site - - Facebook Marketplace to supercharge your sales!

Key takeaways include:

  • How to look better in Google search results
  • Ways to use artificial intelligence to improve the customer experience
  • How to implement intelligent messaging for 24/7 communication
  • Why you should use Facebook Marketplace to sell vehicles
  • Best new social ad formats that drive sales


Erica Sietsma

SVP, Consumer Engagement
& Product Strategy

Digital Air Strike

Erica Sietsma leads Digital Air Strike's Consumer Engagement and Product teams and is responsible for developing the company's industry-leading solutions used by thousands of businesses. Prior to joining Digital Air Strike, Erica was with MileOne Automotive for many years where she managed corporate communications and software partnerships for all of their 63 dealerships. Erica has extensive automotive technology experience and has held sales and business development management positions at CallSource and Autobase. Erica has her B.S. in Business and Communications from Cornell University. She is an avid traveler and innovation enthusiast that stays on top of technology trends.


Jeff Cole

Managing Director, Chat & Engagement

Digital Air Strike

Jeff Cole is the Managing Director of Engagement Solutions at Digital Air Strike. He works with DAS's Product/IT teams to create solutions that help dealers connect with their customers on all platforms by employing artificial intelligence. Prior to joining the company, Jeff was the Co-Founder and CEO of Path, an A.I. powered messaging platform and was an Alternative Investment Analyst at Credit Suisse in New York City. He graduated cum laude from Princeton University with an A.B. in Politics and a Certificate in Political Economy.