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DrivingSales Webinars

Showcasing the most experienced and knowledgeable presenters to support your continuing education in the automotive business. Keep yourself in the loop.

Bridge the Gap
How Messaging Can Help You Sell Cars Like Amazon Sells Everything Else

December 4, 2018

1:00 pm EDT / 10:00 am PDT

The majority of car buyers have done most of their research and decision making before ever stepping foot in a dealership. In fact, the very best leads (based off of closing rate) will come from the dealership website. Most dealers know this and have spent vast sums of time and money optimizing and promoting their website to accommodate the modern car buyer. Yet, many dealerships are still having trouble converting website visitors and still depend heavily on factory and 3rd party leads.

Join us for a free webinar on December 4th where we will discuss how correctly messaging customers on the right channels can bridge the information gap and help your dealership convert website visitors into paying customers.

Key takeaways

  • Which messaging channels dealerships should focus on
  • Ways to get more website traffic without increasing spend 
  • Best practices for training staff to use messaging correctly
  • Proven ways to convert website visitors at a higher rate

Dan Wright

Head of Automotive


Dan Wright is the head of automotive sales at Podium, a SaaS platform that helps local businesses interact with their customers through SMS text messaging and influence purchase decisions by streamlining the collection and management of online reviews. Wright has a keen understanding of the importance of customer experience from his years working in sales at Qualtrics. In his free time, Wright likes to spend his time in the outdoors mountain biking and hiking.