CANADIAN DEALER FORUM 2018 KEYNOTE
What is the biggest challenge Canadian dealers face when it comes to connecting with Millennials?
“Everybody’s focused on this ‘digital transformation’, but dealers have to rethink their business as a digital business. That’s what’s happening. If we look at who’s driving that transformation, it’s millennials. You’ve got college students to young professionals, and you’ve got to segment your strategies. We’re seeing a disruption on the marketing side and how you acquire customers, and how to manage them with the right incentives.”