Consumer Reactions to Digital Retailing:
How to Make It Work for You
September 12, 2018 / 1:00 pm EDT / 10:00 am PDT
We had Root & Associates, a market research firm that specializes in the automotive industry, study the effects of digital retailing and guided shopping in the car purchase process. What it comes down to is this: To realize digital retailing's full potential, you need to pair it with messaging assistance. Come see what we uncovered in these in-depth, in-person interviews and a survey of 1,000+ car buyers and shoppers.
Key takeaways include:
As General Manager of Contact At Once!, Denise is responsible for global sales, marketing and operations of the automotive industry's leading messaging platform for conversational commerce and Automotive Tango—the perfect combination of technologies, people and dealerships to create a friction-free and highly satisfying consumer experience for auto shoppers and customers. Denise's previous roles include being co-founder and President of Retail at LotLinx, where she helped pioneer the creation of VIN-specific advertising. Denise's history in digital automotive also includes her role on the original management team of Cars.com and, later, she launched the automotive vertical at Google. Denise is a graduate of the University of Illinois and the Kellogg Graduate School of Management.
Therese has extensive experience developing and executing marketing and communications strategies for technology companies, including the launches of multiple early stage software companies and fast-growing SaaS solutions providers. She began working with software companies during the high-growth phase of ERP and supply chain solutions and gained a reputation as a leader in the development of innovative direct marketing strategies. When she's not evangelizing conversational commerce, Therese enjoys spending time with her family and rescuing German shepherds.