Discover How Optimizing for E-commerce Can Increase PVR by $700
January 17, 2019
2:00 pm EDT / 10:00 am PDT
Today’s customers want more control over the car buying process. 3 out of 4 are willing to complete the entire process online. But digital retailing alone isn’t enough. Dealers need to integrate ecommerce into their growth strategies. We analyzed over 10,000 online car orders and discovered that dealers sell 25% more F&I upgrades and increase PVR by over $700 when they optimize their sales process and operations for ecommerce. To optimize for ecommerce, dealers can train sales staff to become product experts, incorporate online checkout into marketing efforts, and develop appropriate processes for closing and fulfilling online orders.
Matt Weinberg is the SVP of Consumer Experience at Drive Motors. With 20 years of leadership experience in the automotive industry, he has consulted for more than 100 dealer groups on internet sales processes and ecommerce and is a trusted advisor for Wards Auto Top 10 dealer groups, including Lithia, Asbury, and Hendrick.