Best Idea Contest
The grand prize winner will receive a check for $3,000 and the title of The Most Innovative Dealership Strategy of 2018.
Each finalist will receive a cash prize and free admittance to DSES 2018. The first runner up will receive a check for $2,000!
Mike Watson | Valley Nissan
SEM Accountability for Dummies
I saved my dealer group $10,000 after a 15 minute audit of our SEM company. I'll show you how to capture the underspend you pay for.
Bryan Armstrong | VW SouthTowne
Drive traffic with Google My Business
We gained over 10,000 ad views in less that a month utilizing a new feature inside Google My Business. I'll show you how to find a way to channel more shoppers to your site.
Ryan Everson | Garber Automotive
Activity Breeds Activity + FOMO
We transformed our dealership website with real-time notifications, popups on online user actions, online reviews, delivery photos and more. I'll show you how to generate social proof and trigger a customer's fear of missing out.
Derek Bachmann | Skyline Sales
I'll show you how to plug in and listen for customer testimonials across all social channels so you can leverage that feedback in your marketing.
Victoria Dillabough | Capital Chevrolet
Virtual Reality First Impressions
We use Google Cardboard to virtually meet guests from out of town and do a meet and greet, walkaround, even a demo without leaving their home.
The DrivingSales Best Idea Contest is designed to uncover The Most Innovative Dealership Strategy of 2018. The session is structured similarly to a high-powered 20 Group idea session, with dealership personnel presenting an innovative best practice / strategy that is delivering significant results for their store.
Automotive dealers are invited onstage to present their strategy and compete head-to-head with other dealers. A panel of dealer judges reviews each strategy with each competitor, then determines a winner. Cash & Prizes are awarded to the finalists and winners of this event!