Best Idea Contest

Congratulations to the 2018 Finalists!

Grand Prize:

The grand prize winner will receive a check for $3,000 and the title of The Most Innovative Dealership Strategy of 2018.

Finalists:

Each finalist will receive a cash prize and free admittance to DSES 2018. The first runner up will receive a check for $2,000!


Best Idea Finalists

Mike Watson | Valley Nissan

SEM Accountability for Dummies

I saved my dealer group $10,000 after a 15 minute audit of our SEM company.  I'll show you how to capture the underspend you pay for.

Bryan Armstrong | VW SouthTowne

Drive traffic with Google My Business

We gained over 10,000 ad views in less that a month utilizing a new feature inside Google My Business.  I'll show you how to find a way to channel more shoppers to your site.

Ryan Everson | Garber Automotive

Activity Breeds Activity + FOMO

We transformed our dealership website with real-time notifications, popups on online user actions, online reviews, delivery photos and more.  I'll show you how to generate social proof and trigger a customer's fear of missing out.

Derek Bachmann | Skyline Sales

Social Listening

I'll show you how to plug in and listen for customer testimonials across all social channels so you can leverage that feedback in your marketing.

Victoria Dillabough | Capital Chevrolet

Virtual Reality First Impressions

We use Google Cardboard to virtually meet guests from out of town and do a meet and greet, walkaround, even a demo without leaving their home.

The Exclusive DSES Best Idea Contest

The DrivingSales Best Idea Contest is designed to uncover The Most Innovative Dealership Strategy of 2018. The session is structured similarly to a high-powered 20 Group idea session, with dealership personnel presenting an innovative best practice / strategy that is delivering significant results for their store.

Automotive dealers are invited onstage to present their strategy and compete head-to-head with other dealers. A panel of dealer judges reviews each strategy with each competitor, then determines a winner. Cash & Prizes are awarded to the finalists and winners of this event!

How it works

  • 1
    A dealer panel selects five finalists from the online applicants. Those five finalists have the opportunity to participate on the main stage at DSES.
  • 2
    Each finalist has just five minutes to present his/her strategy or best practice on stage to three dealer judges. These judges in turn have 4 minutes of Q&A with the presenter and then silently score each idea on a standardized judging scale. Additional dealers in the audience also judge each presenter.
  • 3
    After innovations are shared, the scores will be tallied and a winner is announced during an award ceremony at the conference.

Event Sponsors 

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Dealer Inspire 1
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Media Sponsors

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wardsauto

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