What You Need to Know about Local SEO
How to Adapt Your Dealership to a Radically Different Local Search Environment
Local SEO is an extremely important part of your search marketing strategy. Join us as Darren Shaw presents key insights on the latest in local. How does Google approach local search today, and what's coming next? More importantly, what will the changes to Google's algorithm change how you market your dealership?
Local search has evolved. The usual suspects of citations, reviews, Google My Business, website optimization, and links still drive the algorithm, but with the tightening of proximity and most conversions happening in Google rather than your website, your strategy and tactics need to change. Darren will present the latest results from the 2018 Local Search Ranking Factors survey along with new research data and show you what you need to focus on to succeed in today's local search landscape.
Darren Shaw is the founder of Whitespark, a local search software and services company that is one of the most respected and cited in the industry. He has been working on the web for over 19 years and is obsessed with knowing everything there is about local SEO. Darren leads search initiatives such as the Local Search Ranking Factors survey and the Local Search Ecosystem. He is a regular contributor to search marketing publications and speaks at conferences around the globe.