Efficient and Effective Marketing - Delivering The Right Message at The Right Time by Using Big Data. Are you?
June 14th, 2017 12:00 pm EDT / 11:00 am CDT
More than ever before, effective communications rely on context and relevancy. Consumers are hit with 600 messages on a given day – can technology help make your message stand out? In this webinar we will focus on:
-How the customization and personalization of messaging can break through the clutter
-The utilization of behavior analytics and big data and how it can help to paint a detailed picture of each customer
-Recommended action steps on how you can start communicating more effectively to your customers
Johannes Gnauck is co-Founder of automotiveMastermind (aM), where he focuses on Big Data analysis and behavior prediction technology. With a strong background in the automotive retail world, Gnauck recognized an opportunity to improve and enhance sales at automotive dealerships. He was instrumental in the conception and development of the aM technology, which is now the leading provider of predictive analytics and marketing automation technology for the automotive industry.
He co-founded aM with Marco Schnabl in September 2012 with the goal of transforming the car buying and selling process by empowering automotive sales teams with key insights and valuable information on its top prospects. Prior to founding aM, Gnauck worked for more than 10 years in the automotive sales industry. He served nine years in sales at Mercedes-Benz in Stuttgart, Germany and at its flagship location in Manhattan. Previously, he served as a Master Certified Sales Consultant at Daimler AG in Germany. Gnauck holds a Bachelor of Business Administration in Automotive Marketing and Management from Northwood University. He also holds a degree from a Federal University of Business Administration in Germany, with a focus on the automotive industry. Gnauck works out of the New York City headquarters and plays an integral role in utilizing Big Data analytics to further enhance the aM technology. He is fluent in German and English.