Featured Past Webinars

DrivingSales Webinars showcase the most experienced and knowledgeable presenters to support your continuing education in the automotive business. Keep yourself in the loop.

Efficient and Effective Marketing - Delivering The Right Message at The Right Time by Using Big Data. Are you?

June 14, 2017 | Archived Webinar

More than ever before, effective communications rely on context and relevancy. Consumers are hit with 600 messages on a given day – can technology help make your message stand out? In this webinar we will focus on:

-How the customization and personalization of messaging can break through the clutter
-The utilization of behavior analytics and big data and how it can help to paint a detailed picture of each customer
-Recommended action steps on how you can start communicating more effectively to your customers

How to Maximize ROI with Agencies: Key Tips and Tricks for Success

April 11, 2017 | Archived Webinar

How do you choose a vendor or agency that is right for you? How do you sort through the marketing and sales hype? And how can you tell which vendor will be with you for the long haul and which will disappear after the sale?

During this webinar you will learn:
• Identifying clear goals and expectations with your vendor.
• Identifying the metrics that matter with your agency partner.
• Common communication pitfalls with agencies and what to do about them.
• How to avoid the agency with a set it and forget it mentality.

Maximize Customer Retention and Expand Reach with Marketing Automation

March 14, 2017 | Archived Webinar

Matthew Welch, GM Auburn Volkswagen, joins Outsell and DrivingSales for this webinar to discuss the changing nature of digital marketing and how auto dealers can maximize customer retention and expand their reach by utilizing marketing automation.

During the webinar you will learn:

– What Auburn Volkswagen does to address customer retention
– How to increase service retention and maximize customer retention using marketing automation
– What marketers need to do to succeed as new and emerging channels change the scope of digital marketing

Dive Into Data: 3 Steps to Making Data Driven Decisions at Your Dealership

March 7, 2017 | Archived Webinar

Many dealers are overloaded and overwhelmed with data. So much so they don’t even know where to begin when starting to
look at the data. Despite that, in an ever digital-focused marketing world, data really should be driving every decision you
make with your marketing and advertising at your dealership.
In this webinar, we will focus on how to implement processes to consistently collect data, what to do with the data once you
have it, and how to translate that data into action at your dealership.

View this archived webinar to learn:
– How to make analytics a priority for your business, have someone at your dealership in charge of consistency
analyzing your data.
– Three things you should be looking for when you are analyzing your data
– How to translate your findings into action at your dealership.

How to Stop Dropping Price and Increase Gross Profits

Feb 23, 2017 | Archived Webinar

In this webinar from MAXDigital, Patrick shares how dealerships are increasing sales and protecting gross profits through focusing on value and using pricing proof points. Attendees will be coached through easy-to-follow evidence-based selling techniques—a critical approach to take with customers who have spent up to 12 hours researching online before stepping into the showroom. He also covers recent industry dynamics, as well as research around trust and transparency at dealerships, and how these factors can impact profits if sales teams aren’t prepared for them. This session is a must-see for dealers who want to learn how to “Stop the Drop” in gross profits and sell more vehicles.

Key takeaways:
-Learn how your sales team can be experts on every vehicle on your lot and sell at or near asking price.
-See how to effectively advertise your vehicles online to set yourself apart from the competition.
-Discover how building trust and transparency taps into the logical and emotional sides of the consumer mindset, and results in better business results for your dealership.