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DrivingSales Featured Webinars Archive

DrivingSales Webinars showcase the most experienced and knowledgeable presenters to support your continuing education in the automotive business. Keep yourself in the loop.

The path from offline marketing to online browsing is seamless today. Savvy digital marketers are weaving offline and online presence together with messaging to build relationships with shoppers whenever and wherever they’re ready to connect.

How do you deliver an unforgettable experience to the consumers who have been neglected in your dealership’s database? Explore “The Great Ignored” and why it is at your dealership’s peril to attempt the enormous task of individualized communications & content personalization without assistance.

As all car dealers know, the holiday season is crunch-time for meeting end-of-year sales goals, which means now is the time to prepare campaigns that will lead to a lucrative season.

Is your dealership utilizing its team to increase efficiencies and productivity? If not, you need to foster a team dynamic for a number of reasons. More than 85 percent of all workplace failures have been attributed to lack of collaboration and/or ineffective communication.

Learn how using data you currently have, to make data-driven decisions, can impact gross profit and increase vehicle turn-rate. We will discuss the simple, yet effective ways you can use metrics to help eliminate waste in ad spend and increase overall digital efficiency. Whether you’re digitally savvy or a technophobe, you will benefit from this dealer-centric session.

More than ever before, effective communications rely on context and relevancy. Consumers are hit with 600 messages on a given day – can technology help make your message stand out?

How do you choose a vendor or agency that is right for you? How do you sort through the marketing and sales hype? And how can you tell which vendor will be with you for the long haul and which will disappear after the sale?

Matthew Welch, GM Auburn Volkswagen, joins Outsell and DrivingSales for this webinar to discuss the changing nature of digital marketing and how auto dealers can maximize customer retention and expand their reach by utilizing marketing automation.

Many dealers are overloaded and overwhelmed with data. So much so they don’t even know where to begin when starting to look at the data. Despite that, in an ever digital-focused marketing world, data really should be driving every decision you make with your marketing and advertising at your dealership.In this webinar, we will focus on how to implement processes to consistently collect data, what to do with the data once you have it, and how to translate that data into action at your dealership.

In this webinar from MAXDigital, Patrick shares how dealerships are increasing sales and protecting gross profits through focusing on value and using pricing proof points. Attendees will be coached through easy-to-follow evidence-based selling techniques—a critical approach to take with customers who have spent up to 12 hours researching online before stepping into the showroom. He also covers recent industry dynamics, as well as research around trust and transparency at dealerships, and how these factors can impact profits if sales teams aren’t prepared for them. This session is a must-see for dealers who want to learn how to “Stop the Drop” in gross profits and sell more vehicles.