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DrivingSales Webinars

Showcasing the most experienced and knowledgeable presenters to support your continuing education in the automotive business. Keep yourself in the loop.


How to Generate More Qualified Leads in Q4

Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 88% of consumers do more than half of their car research and shopping online. Learn how to connect with shoppers during that journey using messaging, bots and your best sellers to share inventory, financial forms, book test-drives and send trade-in estimates. Interactions drive transactions, it’s time to capitalize on all of them!


Webinar Takeways:


1. Find out why there is fallout from ‘phone tag’

2. See how messaging delivers qualified leads to the doorstep of your dealership

3. Learn how to turn on texting for your dealership phone number in seconds

Thursday, October 10th 1:00pm EST

Michael Farmer

Director of Key Accounts

LivePerson Automotive



Michael has been with LivePerson for over two years and has had a variety of roles within the company. Beginning as an Account Manager he handed over 400 accounts in the US and all Australian markets. Currently, Michael manages some of the largest dealer groups in the country and ensures they are staying connected with the ever-changing landscape of digital messaging.