Hyper-Local Predictions for Automotive Retail
Amy Hughes from Experian is the 2019 winner of the Most Valuable Insight Contest. She will be presenting data on hyper-local predictions for the health of automotive retail. If you missed her presentation at DrivingSales Executive Summit this year, be sure to register
1. First, you will learn how we predict the number of new car sales that will occur in a 15-mile radius around your store.
2. Next, we further support that prediction by explaining the in-market signals your customers will be demonstrating, such as a customer with a lease expiration.
3. Finally, you will learn which marketing channels and messages will help you best connect with these customers, before they are in the market.
Tuesday, October 22nd 1:00pm EST
Drawing upon her years of experience in advertising research for national magazine publisher Time Inc. and Sinclair Broadcast Group, Amy has a passion for advancing the skill set of automotive marketers by helping them apply the latest enhancements in technology to their dealerships’ monthly advertising spend. Currently at Experian, Amy collaborates with dealers to transform their marketing operations through data. Previously, Amy was responsible for driving dealer sales and business development relationships for String Automotive and has been consulting with dealer on media and advertising for 15+ years.