Is a “Faster Horse” Slowing Down Your Sales?
October 9, 2018
1:00 pm EDT / 10:00 am PDT
Take a hard look at your in-store technology. Flashy kiosks may seem shiny and modern, but they’re effectively the equivalent to what Henry Ford called a “faster horse.” Car shoppers have spent more than 13 hours researching vehicles online before they even visit your showroom, and 65% would consider buying entirely online. They didn’t drive to your showroom to do more research on a kiosk; they drove there to speak with an expert and see the product in person. Learn how to invest in your team and leverage the right tools to deliver the seamless “click & mortar” experience shoppers crave.
Matt Weinberg is the SVP of Consumer Experience at Drive Motors. With 20 years of leadership experience in the automotive industry, he has consulted for more than 100 dealer groups on internet sales processes and ecommerce and is a trusted advisor for Wards Auto Top 10 dealer groups, including Lithia, Asbury, and Hendrick.