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DrivingSales Webinars

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Is a “Faster Horse” Slowing Down Your Sales?

October 9, 2018

1:00 pm EDT / 10:00 am PDT

Take a hard look at your in-store technology. Flashy kiosks may seem shiny and modern, but they’re effectively the equivalent to what Henry Ford called a “faster horse.” Car shoppers have spent more than 13 hours researching vehicles online before they even visit your showroom, and 65% would consider buying entirely online. They didn’t drive to your showroom to do more research on a kiosk; they drove there to speak with an expert and see the product in person. Learn how to invest in your team and leverage the right tools to deliver the seamless “click & mortar” experience shoppers crave.

Key takeaways: 

  • Learn why some tools, like kiosks, may seem modern but are effectively the equivalent to what Henry Ford called a “faster horse”
  • Invest in your people and equip them with interactive tools so they can complement the low-pressure experience online
  • Leverage technology to align your brick & mortar experience with your ecommerce efforts for a seamless “click & mortar” experience

Matt Weinberg 300x300

Matt Weinberg

SVP of Consumer Experience

Drive Motors

Matt Weinberg is the SVP of Consumer Experience at Drive Motors. With 20 years of leadership experience in the automotive industry, he has consulted for more than 100 dealer groups on internet sales processes and ecommerce and is a trusted advisor for Wards Auto Top 10 dealer groups, including Lithia, Asbury, and Hendrick.