Merchandising Matters: The Keys to Success
Monday, October 30th, 2017
1:00 p.m. EST / 10:00 a.m. PST
Merchandising Matters: The Keys to Success
Utilizing multiple custom photos provides 91% more VDP views per listing versus using stock photos – so why do merchandising photos often get pushed to the back burner? Learn the 5 keys to merchandising success with Merchandising Matters.
Key takeaways:
• How to increase your click-through rate up to 252% with custom photos
• How to tell the car’s “story” through visuals
• Creating a virtual showroom through your website
Presenter:
Seth Jones
Seth Jones is a Strategic Sales Executive with PureCars for the Ohio Valley. Before joining as the Ohio Valley Regional Automotive Specialist he was the Digital Solutions Team Manager for the Sam Swope Auto Group out of Louisville Ky focusing on Digital Marketing and Advertising, BDC Development and Implementation, and the relationship between customer experience and digital strategies. The auto group consisted of 16 rooftops and numerous brands. Prior to his Automotive experience Seth was an award winning educator in the fields of technology and design and a frequent public speaker. He is a visual artist and author as well as a former academic and athletic All-American. He has a Bachelor of Fine Arts and and a Masters of Fine Arts from the Savannah College of Art and Design.