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New Data Provides Insight Into Auto Buying: Habits of Millennials, Pickup Truck Buyers, and More!

September 26, 2018

1:00 pm EDT / 10:00 am PDT

Understanding different types of people remains a key skill for selling cars. In a time when consumers are increasingly doing their research own their own, primarily online, wouldn't it be great to have a head start on understanding some key buyer segments?

At CarGurus, we recently surveyed over 3000 car buyers to find out how they think about car buying, how often they change their minds, and what channels they use to communicate with dealers. This webinar will dig into how Millennials, pickup truck buyers, and Hispanics differ from other buyers, up and down the customer journey.

Join this webinar to learn:

Key takeaways include:

  • How Millennials enjoy car shopping more and don't shy from negotiating, one of the most challenging parts of the process for many buyers
  • How truck buyers are more self-reliant and brand-focused than others
  • How Hispanics are the most mobile-centric group in the survey, and what that means to you

Madison Gross 300x300

Madison Gross

Senior Manager of Consumer Insights


Madison is a passionate marketing researcher with 10 years of experience in the automotive industry. She loves questions like:

* What role do cars play in consumers’ lives?
* How do they find and fall in love with a vehicle?
* How do they balance budget, functional needs, and car ownership dreams as they make such a major purchase decision?

At CarGurus, user insights help us build a top-notch site experience that attracts 36M users each month. Before joining CarGurus, she studied Marketing and Cognitive Science at the University of Virginia, spent 8 years understanding vehicle shoppers and the car dealership business inside and out at CarMax, and completed her MBA at IE Business School in Madrid, Spain.