Put Customers in the Driver's Seat by Letting Them "Couch" Their Own Deals
December 13th, 2017
1:00 p.m. EST / 10:00 a.m. PST
Put Customers in the Driver’s Seat by Letting Them “Couch” Their Own Deals
Customers want buying experiences that are easier, faster, and more transparent. 86% of consumers are willing to pay more for a better experience. When it comes to buying a car, 73% will travel farther for a great salesperson, while only 65% will travel farther for the lowest price.
How do you earn customers online when your competitors are only a click away? Deliver the experience they want. Put them in the driver’s seat. Let customers upsell themselves from the comfort of their homes, improving your CSI while increasing your F&I profits.
In other words, let them “couch” their own deals.
• Today’s customers want buying experiences that are easier, faster, and more transparent, and they’re willing to pay more for a better experience.
• Offer the experience they want by putting them in the driver’s seat and letting them “couch” their own deals.
• Use ecommerce to make the process easier, faster, and more transparent, while making your customers happier and increasing your F&I profits.
Matt Weinberg is the SVP of Consumer Experience at Drive Motors. With nearly 20 years of experience in the automotive industry, he has in-depth knowledge of the psychology and behavior of the American automotive consumer. He has a passion for partnering with dealers and driving their online success.