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DrivingSales Webinars

Showcasing the most experienced and knowledgeable presenters to support your continuing education in the automotive business. Keep yourself in the loop.

Reclaim Command of Your Digital Marketing

August 28, 2018

1:00 pm EDT / 10:00 am PDT

Today's car shopper is not going to make a purchase using the same behavior they did 5 years ago. 72% of consumers are unhappy with the buying process at the dealership and are spending more time researching potential purchases online. This webinar will serve as an opportunity for dealers to step back and learn what must be done to evaluate their digital marketing to ensure they are reaching car buyers in 2018.

Key takeaways include:

  • Data behind digital marketing trends
  • What makes for successful and engaging content on search engines
  • Implementing new tools to improve your current digital marketing strategy

james klaus 300x300

James Klaus

VP of Sales

Dealer Teamwork

Over his 15-year career in retail automotive, James spent time at two dealer groups and held many positions including Salesperson, Desk Manager, Sales Manager, Internet Manager, Finance Manager and eCommerce Director. James loves the auto industry and in late 2016 he joined Dealer Teamwork to continue help serving dealers.