5 New Year's Resolutions for Successful Digital Marketing
Date: January 19, 2017 Time: 1:00 PM EST
In this All-NEW webinar, Showroom Logic VP of Product Development Jake Hoopes will show you 5 straight forward, easy-to-implement New Year’s resolutions that every dealer should make to ensure digital marketing success in 2017.
1. Use market data to make smarter marketing decisions
2. Discover & master low-hanging SEM fruit before expanding your reach
3. Leverage CPO & used car marketing to offset a flattening North American market
4. Connect your digital & traditional marketing to drive the best results
5. Update your digital strategy to match changes in search behavior & ad formats
Jake Hoopes has 15 years of industry experience. Starting in the early 2000’s as a web developer for a digital agency, he has grown up in the nitty-gritty of paid search since the days of Overture and Google Cash. Jake joined Showroom Logic in 2012 where his technical marketing background has been put to good use with the ongoing development of Showroom Logic’s innovative automotive digital marketing solutions, including the award-winning AdLogic platform.