7 Easy Ways to Drive Online Searchers to Your Showroom Floor
June 7th, 2017 1 pm EDT / 12:00 pm CDT
Online Reviews Can Help You Turn Online Searches into Walk-In Traffic to Your Showroom Floor
Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards. But what happens when they research you online? If you have a bad rating, odds are they’ll keep looking because a vast majority of car buyers now trust online reviews as much as personal recommendations. But reviews do more than just enhance your online reputation. They can also help you get noticed on sites like Google, Cars.com, DealerRater, and Edmunds and drive purchase decisions from customers.
Join us for this webinar to learn how online reviews can help you turn online searches into walk-in traffic to your showroom floor. Key takeaways include:
-Why online reviews matter in the automotive industry
-How online reviews influence purchase decisions
-Tips for building out your presence on review sites that matter most
Chase Richardson is a Sr. Regional Sales Director at Podium, a SaaS platform that helps businesses influence purchase decisions by streamlining the collection and management of online reviews. Richardson has a wealth of experience in the Automotive and Dealership space starting at InsideSales.com where he worked in business development and as an account executive. He’s also a 6 year veteran of the US Army where he served as an ammunitions specialist for Apache Helicopters. Richardson enjoys riding motorcycles and spending time with his wife and two sons.
Nico Dato serves as Head of Marketing at Podium, an online review management platform that allows businesses to generate and maintain online reviews on Google, Facebook, and many more. Nico received his BS in Economics from the University of Utah, and he continues to fuse his passion for statistics, design, and digital marketing to produce measurable results.