How to Increase Online Conversions by Increasing Return Visitors
Thursday May 4, 2017
1:00 pm EDT/12:00 pm CDT
Join us for this webinar with Speed Shift Media
Dealerships spend hundreds of thousands of dollars each year trying to attract new web traffic to their website, yet studies have shown that the most engaged web traffic comes from visitors that return to sites. Despite this, dealerships spend significantly more effort trying to attract new visitors to their website rather than getting online car shoppers to return, which results in lost conversions and poor digital marketing results.
Join Ian Cruickshank and learn how to create an effective dealership retargeting program designed to maximize the amount
of your return visitors and increase your online conversions.
You’ll learn how to:
• Avoid the most common problems with dealership retargeting
• Design an effective retargeting program for your dealership
• Measure retargeting performance based on return visitors
Ian has more than 10 years marketing and digital advertising experience working with dealers, leading sales teams, consulting on digital disruption, and as the head of sales and marketing for a social media marketing firm in Vancouver, BC. He has a Masters Degree in Business and IT Management, and is a regular speaker and adjunct professor at the University of British Columbia Sauder School of Business.