Mission Possible: How a Ford dealer in a small rural town built a powerhouse dealership
Wednesday Nov. 9, 2016
11:00 am EST/10:00 am CST
Preston Ford is a very large dealer in a very small town in rural Maryland. Every year since 2009 they have committed themselves to key competitive metrics for all Ford Stores. They call this annual program Mission Possible.
Join us for a panel discussion to learn more about how to put this dealership’s learnings to use. You will learn:
• How a commitment to an “ownership moment” leads to yearly growth
• How to engage community, customers, and employees to deliver success
• How to think big when others don’t
Christopher Marks, General Manager, Preston Ford Lincoln Mazda
Christopher has 16 years experience in the car business, starting with the Preston organization in 2007 as the General Manager of Preston Hyundai. He was promoted to the General Sales Manager of Preston Ford Lincoln in 2008 and later promoted to General Manager in 2010. Chris also serves as a member of the Preston Automotive Group’s Executive Leadership team since 2013.
David Wilson, Jr., Vice President, Preston Ford Lincoln Mazda
David is a member of NADA 20 groups. Since 2008, David has been able to consecutively create a Top 100 Ford Dealer, open a new CDJR store and taking it from zero sales to the top 3 in the district within one year, double sales of a newly acquired Ford store in the first year of ownership and also earn numerous awards such as Nissan’s Owner First Award of Excellence and the President’s Award for Ford.
Dave Wilson, CEO, iFrog
As CEO, Dave Wilson leverages a phenomenal track record of automotive success in developing effective digital marketing strategies, his experience in providing the highest level of customer service, as well as his genuine passion for the automotive industry, to ensure that iFrog Digital Marketing is the premier agency of choice for dealerships looking for a true partner that can deliver meaningful, compelling, targeted digital messages to the right customer at the right time thus increasing dealership revenue, customer retention and loyalty. Starting his automotive career in 1976 at the age of 16 in the detail department, Dave quickly became the youngest person to become a first generation dealer at the age of 22. He has always focused on using marketing and advertising to its fullest in order to attract customers. He is the owner of the Preston Automotive
Group, where he employees over 600 employees and sells close to 9,000 retail units a year.
Brent Durham, COO, iFrog
Having grown up in the Automotive Dealership setting, Brent has touched almost every role within a dealership. Brent understands the importance of being lean and making sure that when spending money on advertising, it has to bring the highest ROI and the lowest amount of waste.
After graduating from Northwood University, with a Bachelor of Business Degree, Brent went to work for Southeastern Honda as a sales consultant. Brent then went on to work for Preston Automotive Group (PAG) as internet manager in 2009, where after a few short months, PAG was on its way to exponentially increasing their digital footprint. In mid-2010, Brent served as the finance manager/business manager of Preston Hyundai. He then returned to his passion of marketing in 2011 and continued to build Preston Automotive Group’s internet presence as the group’s internet director.
Denise Chudy, Co-Founder and CEO, LotLinx
Denise is passionate about helping car dealers use data and insights to further their business online. She began her career in digital automotive at Cars.com, shortly after their national launch in 1998.
Denise also held executive positions focused on new business growth at The Weather Channel, Tremor Video and Google. She launched Google’s automotive team in 2003, when auto marketers were unfamiliar with Search marketing and stated that they “would never buy 95 characters of text.” In addition, Denise led Google’s Consumer Packaged Goods team, where her work with Procter and Gamble was featured in The Wall Street Journal.