The State of Auto Shopping 2017: How Car Buyer Expectations Are Evolving
More than 75% of consumers use the internet to narrow their choice of vehicle. Learn from CarGurus about what today’s shopper is searching, when they use digital media in their path to purchase, and how you can engage them to boost traffic to your site and get more leads.
Join Marty Blue in this webinar to:
– Identify which vehicle types are most popular among today’s consumers
– Determine how auto shoppers rely on digital channels to find vehicles and contact dealerships
– Develop a strategy for efficiently engaging shoppers with digital media
Martha (Marty) Blue is the SVP of Business Development CarGurus. She is responsible for partnerships with OEMs, dealer groups, inventory hosts, third party publishers and data providers; she also directs the company’s dealer marketing programs.
During her six years at CarGurus, she has been instrumental in building the company’s direct business with 20,000+ dealers. Prior to joining CarGurus, Blue was Senior Director of Licensing at Reebok, where she worked for 16 years across several brands (Reebok, Weebok, Rockport) and categories including footwear, apparel, accessories, hard goods and fitness equipment. She holds an MBA from The Tuck School at Dartmouth College and a BA from Harvard University.