Forget the Like - Win the Sale
Wednesday, September 27, 2017
1:00 p.m. EST / 10:00 a.m. PST
Forget the Like – Win the Sale
Success on Facebook dependent on strategy and resources that efficiently and effectively reaching your audience. Learn how dealers, with the right combination of technology and strategy, can serve vehicle-specific ads to the right customer at the right time directly into the Facebook users’ News Feed. This specific webinar will dive deep into 3 types of Facebook advertising campaigns.
• Reach top of the funnel in market shoppers with Facebook awareness ads
• Generate leads and drive website visits through the customer’s consideration phase
• Hyper-target in-market car buyers at the bottom of the funnel with VIN-level advertising, that sends buyers back to a dealer’s VDP
Roman has been with PureCars since Aug 2016. He comes to PureCars with 10+ years of digital experience in Search, Display and Paid Social where he managed teams and oversaw strategy that drove e-commerce results for Fortune 500 clients in the Finance, Retail, Travel and Auto verticals. He is based out of the Atlanta office and has a passion for data and working with dealers to help them achieve their goals through Social advertising.