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DrivingSales Webinars

Showcasing the most experienced and knowledgeable presenters to support your continuing education in the automotive business. Keep yourself in the loop.

Offline Actions Create Online Reactions: Connecting Offline Marketing to Online Conversions

Thursday - February 22nd, 2018
1:00 pm Eastern / 10:00 am Pacific

The path from offline marketing to online browsing is seamless today. Savvy digital marketers are weaving offline and online presence together with messaging to build relationships with shoppers whenever and wherever they’re ready to connect.

Are you using offline marketing and events to create online traffic and digital conversions?

Are you giving consumers the opportunity to keep connections digital or forcing them to a phone call?

How many customers are you losing in the process?

Could you create a better consumer experience by creating messaging connections everywhere–online and offline?

Join us for this webinar where Ed Parkinson will show you how offline marketing impacts online shopping and how dealers can use messaging to create digital connections with consumers from just about any medium for higher conversions and better attribution.

Participants will learn about:

• The impact of offline marketing on online traffic and how dealers can make the most of media events such as the Super Bowl (even if you’re not buying a spot)

• The best ways to create online connection points for consumers in offline media (and online too)

• Online vs. on-the-lot sales conversations and best practices for creating meaningful connections with mobile shoppers

• How to provide meaningful assistance that empowers consumers and builds relationships

Offline Actions Create Online Reactions
Ed Parkinson

Ed Parkinson

Director Sales Development
Contact At Once!

Ed has been working with automotive dealers for almost 30 years, championing many technology innovations that “move the needle” for his customers. He helped pioneer the use of call tracking and measurements to increase sales and quantify the return on marketing during his seven years at Who’s Calling Inc. Ed began selling and coaching auto dealers on digital messaging technologies in 2006 and joined Contact At Once! in 2007. He holds a B.B.A in Marketing and Management from Temple University.