DrivingSales Webinars

Digital marketing buzzwords invaded our industry, like "big data" and "programmatic." This session will show you how to leverage the concepts that drive traffic, then convert it. We'll get strategic about creating a plan for your website using provent tactics and industry-wide information to net you the most shoppers.

Automotive vendors are sitting on tons of information about the way their customers behave, engage, and interact on their platform. You can use this information to prioritize which area — traffic or conversion — gives you the best opportunities to increase the number of shoppers and shopping behavior on your site — and ultimately increase sales.

Traffic
How authoritative is your site?
Are you seen in car buyer searches?
Do your answers influence customers?

Conversion Comparisons
How does your site compare with competitors?
Where and how are you losing customers?
Can you identify the changes that will give you the biggest lift in shopping behavior?
How do you stack up against the best dealership websites?

Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.

Key takeways: 

• Understand the key dealership benchmarks for high-performing websites
• Learn how to be found in primary car buying searches
• Using industry benchmarks, learn the average dealership's key website conversion metrics