HCM          University          Data          Community          Vendor Ratings          Events          News

DrivingSales Webinars

Showcasing the most experienced and knowledgeable presenters to support your continuing education in the automotive business. Keep yourself in the loop.

Tuesday - March 20th, 2018

1:00 pm Eastern / 10:00 am Pacific

Digital marketing buzzwords invaded our industry, like "big data" and "programmatic." This session will show you how to leverage the concepts that drive traffic, then convert it. We'll get strategic about creating a plan for your website using provent tactics and industry-wide information to net you the most shoppers.

Automotive vendors are sitting on tons of information about the way their customers behave, engage, and interact on their platform. You can use this information to prioritize which area — traffic or conversion — gives you the best opportunities to increase the number of shoppers and shopping behavior on your site — and ultimately increase sales.

How authoritative is your site?
Are you seen in car buyer searches?
Do your answers influence customers?

Conversion Comparisons
How does your site compare with competitors?
Where and how are you losing customers?
Can you identify the changes that will give you the biggest lift in shopping behavior?
How do you stack up against the best dealership websites?

Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.

Key takeways: 

  • Understand the key dealership benchmarks for high-performing websites
  • Learn how to be found in primary car buying searches
  • Using industry benchmarks, learn the average dealership's key website conversion metrics

Dave Spannhake

Dave Spannhake

CEO | Founder
Reunion Marketing

Dave Spannhake is the Founder and CEO of Reunion Marketing. His love for learning and constant push to get better each day has been an important catalyst in the quick growth of Reunion since its incorporation in 2015. This Ohio University Bobcat alum has been shaking up the automotive marketing landscape since 2005 and continues to challenge the status quo by developing new strategies leveraging data science and consumer psychology to position Reunion Marketing at the forefront of marketing companies in the industry. Outside of marketing, his passions in involve spending time with his three beautiful children and incredibly patient wife, celebrating life with friends, cheering for his Buckeyes and Rangers, and finding a wide variety of games to feed his competitive nature. His marketing mantra and Reunion Marketing's primary tagline: Data Beats Intuition.