HCM          University          Data          Community          Vendor Ratings          Events          News

DrivingSales Webinars

Showcasing the most experienced and knowledgeable presenters to support your continuing education in the automotive business. Keep yourself in the loop.

Thursday - May 17th, 2018

1:00 pm Eastern / 10:00 am Pacific

The average consumer conducts 14 hours of online research before they end up purchasing a used car (2016 Auto Trader Study). As a result, they often know more about the vehicles they’re interested in than your salespeople do. In this webinar, attendees will discover how to deliver an exceptional customer experience through building quality and value. Learn how to easily turn sales staff into product experts and how to build confidence and trust with customers so they’ll choose you over others and purchase cars at asking price. 

Key takeaways include:

  • How leveraging technology to build value in the sale allows salespeople to hold gross
  • What is most important to customers when they’re purchasing a car (hint: it’s not price)
  • How to put a plan in place to measure your price drops and ultimately reduce them

Matt Meyers

National Sales Director
MAXDigital



Matt Meyers is the National Sales Director at MAXDigital, working with dealership groups to help them
achieve desired performance goals by understanding the consumer and matching their path to the
purchase with retail sales processes. Matt has been a software executive for over 13 years focusing on
consumer behavior and buying experiences. He has been at the forefront of major digital industry
disruptions that address how consumers interact with brands and change their shopping habits.