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Selling Profitably When Your Customers Know More Than Your Salespeople

Thursday - May 17th, 2018

1:00 pm Eastern / 10:00 am Pacific

The average consumer conducts 14 hours of online research before they end up purchasing a used car
(2016 Auto Trader Study). As a result, they often know more about the vehicles they’re interested in
than your salespeople do. In this webinar, attendees will discover how to deliver an exceptional
customer experience through building quality and value. Learn how to easily turn sales staff into product
experts and how to build confidence and trust with customers so they’ll choose you over others and
purchase cars at asking price.

Key takeaways include:

  • How leveraging technology to build value in the sale allows salespeople to hold gross
  • What is most important to customers when they’re purchasing a car (hint: it’s not price)
  • How to put a plan in place to measure your price drops and ultimately reduce them
Matt Meyers300x270

Matt Meyers

National Sales Director

Matt Meyers is the National Sales Director at MAXDigital, working with dealership groups to help them
achieve desired performance goals by understanding the consumer and matching their path to the
purchase with retail sales processes. Matt has been a software executive for over 13 years focusing on
consumer behavior and buying experiences. He has been at the forefront of major digital industry
disruptions that address how consumers interact with brands and change their shopping habits.