FREE WEB TRAINING: Why Audience-First Is Your Best Marketing Strategy
June 27, 2018
1:00 pm EDT / 10:00 am PDT
Learn how to use digital advertising audience solutions. Using refined audience data enables dealerships to target ready-to-buy auto shoppers with relevant content. Audience data raises awareness of your dealership, maximizes ROI by converting qualified potential customers and delivers relevance at scale with the exact vehicle that matches the shoppers' searches. We will share results of different kind of audience targeting at our dealerships.
Key takeaways include:
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Jeff Kaufman, Director of New Products and Technologies, has almost 15 years expertise in all things digital: SEM, SEO, display, mobile, video, email and affiliate marketing. Jeff is extremely knowledgeable when it comes to dealership objectives and is focused on implementing performance-based strategies for dealerships. Jeff has been at L2TMedia for nearly five years in various product and operation roles with increasing levels of responsibility. While not at the office, Jeff spends time with his wife and 2 kids, his puppy, Otto Mann, and his fish, Snowflake.