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What Multiple Studies Revealed About Dealerships’ Google My Business

November 27, 2018

1:00 pm EDT / 10:00 am PDT

Google My Business has been positioned to be extremely influential in digital marketing. Reunion Marketing and Contact-at-Once conducted studies that will help dealerships establish best practices for getting the most out of this platform.

Key takeaways

  • How to best set up and use query data to make strategic GMB decisions.
  • How GMB affects phone calls, messaging, website visits, and on-site conversions.
  • What consumers are looking to discuss when they click GMB's "message" button.
Dave Spannhake 300x300

Dave Spannhake

Founder and CEO

Reunion Marketing

Dave founded Reunion Marketing following his career as a Media Buyer and Marketing Director for a 33-store group in Raleigh, North Carolina. His passion to data and analytics is the driving force behind the success of Reunion's dealer partners through strategic digital marketing efforts.

Denise Chudy

General Manager

Contact At Once!

Denise is passionate about helping car dealers and OEMs use data and insights to further their businesses online. At Contact at Once!, a division of LivePerson, she and her team power the auto industry's most comprehensive messaging solution. Denise began her career in digital automotive at Cars.com, shortly after their national launch in 1998. She launched Google’s automotive team in 2003, when auto marketers were unfamiliar with Search marketing. In addition, Denise led Google’s Consumer Packaged Goods team, where her work with Procter and Gamble was featured in The Wall Street Journal. Denise also held executive positions focused on new business growth at The Weather Channel, Tremor Video and LotLinx.