Why Data Will be Your Dealership’s Key Differentiator in 2019
November 13, 2018
1:00 pm EDT / 10:00 am PDT
Disconnected data is hurting dealerships. It results in websites that cannot provide a fully optimized, personalized experience for customers, and in data silos that make determining ROI on marketing spend nearly impossible. We will first take a deeper look at the impact of this problem, and then dive into solutions on the horizon with the data revolution coming to automotive. We will explore the developing possibilities for connecting data and outline steps every dealer needs to take to actually understand ROI and maximize marketing spend in a rapidly changing digital world.
Shoshana DuBow is the Sales Operations Manager at AutoLeadStar. She is passionate about helping dealerships drive more sales through digital personalization and superior customer experience online. Shoshana holds an MBA and brings a wide variety of professional experience to her position, including real estate management, teaching, and marketing. She is constantly looking for creative ways to improve sales processes for efficiency and success.