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FREE WEB TRAINING: Why Your Dealership Needs an Omni-Channel Communication Strategy in 2018

July 17, 2018

1:00 pm EDT / 10:00 am PDT

While a vast majority of the car-buying process is happening online, there comes a time when your customers will eventually need to take that process offline. Dealerships that are winning are providing consumers with a number of different options to connect and drive them to the dealership, including text, web chat, email, phone, and others.

Over the course of this webinar, we will discuss the typical car buying journey and show you how an omni-channel strategy can improve the experience and drive more business. Key takeaways include: 

Key takeaways include:

  • What it means to have an omni-channel strategy
  • How today's car buyer finds and connects with a dealership
  • Why connecting your dealership to Google Click-to-Message and Facebook Messenger will drive more leads
  • The benefits of having a unified inbox for all of your customer interactions
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Chase Richardson 300x300

Chase Richardson

Sr. Regional Sales Director


Chase Richardson is a Sr. Regional Sales Director at Podium, a SaaS platform that helps businesses influence purchase decisions by streamlining the collection and management of online reviews. Richardson has a wealth of experience in the Automotive and Dealership space starting at InsideSales.com where he worked in business development and as an account executive. He's also a 6 year veteran of the US Army where he served as an ammunitions specialist for Apache Helicopters. Richardson enjoys riding motorcycles and spending time with his wife and two sons.

Brooke Grant

Product Marketing Manager


Brooke Grant heads up product marketing at Podium, a SaaS platform that helps local businesses interact with their customers through SMS text messaging and influence purchase decisions by streamlining the collection and management of online reviews. Brooke has a wealth of experience in digital marketing and customer acquisition from her time at Entrata property management software and MaritzCX. She received a bachelors of science degree in public relations and advertising from Brigham Young University and enjoys spending her free time going on short hikes and bird watching.