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DrivingSales Webinars

Showcasing the most experienced and knowledgeable presenters to support your continuing education in the automotive business. Keep yourself in the loop.


4 Tips to Influence Buyer Behavior

Learn how to pursue in-market car shoppers effectively. What truly motivates car shoppers to their next purchase? How should your BDC/Sales teams follow up when shoppers are in market and throughout the rest of their purchase lifecycle to stay top of mind?

Join Gray Scott, Marketing Director for Muller Honda and Muller Honda of Gurnee, and Jon Petron, Vice President of Advanced Services at Outsell, on June 6 at 2:00 pm ET for a live webinar moderated by DrivingSales as they discuss intent to purchase versus consumer intelligence and how to turn those insights into actionable sales.

By attending this webinar you will learn the difference between consumer intelligence vs intent to purchase, what motivates auto shoppers to buy, how to pursue in-market shoppers effectively, customer lifecycle management after purchase, and best practices for influencing future buyer behavior. You won't want to miss it!

Webinar Takeaways:

1. ​Drive More Leads Down the Sales Funnel with Consumer Intelligence

2. ​Use Buyer Detection to Engage In-Market Shoppers Before Competitors

3. Pursue In-Market Shoppers with Timely, Personalized Communications

4. Refine Customer Lifecycle Management After Purchase

Gray Scott

Marketing Director

Muller Honda 

Having worked in the automotive space for almost a decade, Gray Scott is currently the Marketing Director for Muller Honda and Muller Honda of Gurnee in the greater Chicago area, as well as owner of Scott Digital Marketing Consulting. An established and driven leader, strategist, and senior sales professional with a proven track record, Gray believes that innovative thinking and deep knowledge in the digital marketing stratosphere, as well as utilizing multiple marketing channels and big data effectively, allows him to deliver consistent results. "It's all about a plan, a road map, and a strategic vision followed up with precise execution.

Jon Petron

Vice President of Advanced Services


Jon brings over 20 years of experience effectively implementing dealer and sales channel marketing programs for companies like Toyota, Polaris Industries, Carrier, Caterpillar and DuPont. At Outsell, Jon manages a talented group of digital marketing professionals who make up the Analytic, Content, Customer Support, and Program Services organization. Jon oversees advanced services through the Outsell customer engagement platform, and his teams work in partnership with all Outsell functional areas to on-board and manage industry leading programs that deliver results and maintain a high standard of quality for Outsell customers.

Prior to Outsell, Jon led digital and channel marketing programs at BI Worldwide, Polaris industries, Saatchi & Saatchi, and BBDO. He received his Bachelor’s degree in Marketing and Advertising as well as an MBA from the University of St. Thomas, MN.