Bridge the Gap | How to Sell Cars Like Amazon Sells Everything Else
The majority of customers have done most of their research and decision making before ever stepping foot in a dealership. In fact, the very best leads (based off of closing rate) will come from the dealership's website. Most businesses know this and have spent vast sums of time and money optimizing and promoting their website to accommodate the modern customer. Yet, many dealerships are still having trouble converting website visitors and depend heavily on factory and 3rd party leads.
Join us for a complimentary webinar where we will discuss how correctly messaging customers on the right channels can bridge the information gap and help your dealership convert website visitors into paying customers.
Webinar Three Takeaways:
1. Which messaging channels businesses should focus on ways to get more website traffic without increasing spend
2. Ways to get more website traffic without increasing spend
3. Best practices for training staff to use messaging correctly
Cameron Hale is the VP of Sales at Podium, a SaaS platform that helps businesses influence purchase decisions by streamlining the collection and management of online reviews. Hale received his BS in Economics from the University of Utah and has a keen understanding of the auto industry experience from his years working in sales at various companies.
Matt Boyce heads up the demand generation department at Podium, a SaaS platform that helps local businesses interact with their customers through SMS text messaging and influence purchase decisions by streamlining the collection and management of online reviews. Matt received his BA in Communications from Brigham Young University and has a wealth of knowledge in digital marketing from his time working at Adobe and Lilly.