DrivingSales Executive Summit was created to position dealerships for the 4th quarter so they can line up their strategy for next year, to share ideas, and to learn about the forward thinking things in the industry. One of the staples of DSES has been an annual keynote by DrivingSales CEO and Founder, Jared Hamilton.
In 2010, Jared talked about the concept of convergent evolution. Convergent evolution is the idea that organisms that are not closely related will independently evolve similar traits. This is prevalent in every industry. Regardless of environment, similitude will emerge.
Over time dealerships begin to look more like their competitors. How will you stand out when your product and the price are the exact same as your competitors? How we serve our customers is how we will be chosen.
This has never been more relevant than it is today. Ultimately, your differentiator is your customer experience, and innovating specific customer experience touchpoints during the buying process needs to be a major dealership initiative.
Determining which touchpoint you want to focus on and specialize in will be part of your story. You get to decide which one it is. Not the OEM, you. Chasing solutions, transitioning from one to the other without picking one and specializing in it will leave you stationary. Solution overload is a real thing. Determining the right solutions that fit your brand can propel you forward
Where can you start? Find the pain point that customers commonly have and fix it. Make that part of the experience easy for your customers. What is your story? What do you want it to be? When you choose to know your brand and focus on one area of innovation then you can add value into that sector of your business brand and everything else will follow.
People need cars but crave experiences. Create an experience for them.
DSES 2019 will celebrate 10 years of providing dealerships with unique insights, strategies, and tools that are designed to take their business and brand to the forefront of the automotive industry.
Join us at DSES 2019 to see what industry insights our experts will provide for you to use for years to come.
Don't miss out on this opportunity Oct 6-8, 2019 in Las Vegas!
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