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Discover How Optimizing for E-commerce Can Increase PVR by $700

Today’s customers want more control over the car buying process. 3 out of 4 are willing to complete the entire process online. But digital retailing alone isn’t enough. Dealers need to integrate ecommerce into their growth strategies. We analyzed over 10,000 online car orders and discovered that dealers sell 25% more F&I upgrades and increase PVR by over $700 when they optimize their sales process and operations for ecommerce. To optimize for ecommerce, dealers can train sales staff to become product experts, incorporate online checkout into marketing efforts, and develop appropriate processes for closing and fulfilling online orders.

Key takeaways

  • How to utilize all the tools available to them today, which will set them up for future success and give them an advantage over competitors who are slower to adopt new technologies
  • Specific ways to optimize for ecommerce, and how this can help them sell 25% more F&I upgrades and increase PVR by over $700
  • How leveraging ecommerce can create a customer experience that is easier, faster, and more transparent, while also streamlining their sales and F&I processes
Matt Weinberg 300x300

Matt Weinberg

SVP of Consumer Experience

Drive Motors

Matt Weinberg is the SVP of Consumer Experience at Drive Motors. With 20 years of leadership experience in the automotive industry, he has consulted for more than 100 dealer groups on internet sales processes and ecommerce and is a trusted advisor for Wards Auto Top 10 dealer groups, including Lithia, Asbury, and Hendrick.