OCT. 21 - 23, 2018 | LAS VEGAS
OCT. 21, 2018 | DSES LAS VEGAS
Join us for a special Canadian Session during the 2018 DrivingSales Executive Summit where some of the brightest minds in automotive address Canadian market challenges and opportunities.
This breakout focuses on issues specific to the Canadian marketplace. Don't miss out on your chance to network and hear from these progressive thought leaders. We are pleased to announce presenters from both Google Canada and Facebook Canada. Discover the latest trends in marketing and operations and wrestle through the issues impacting your dealership.
Brian Sencich | Facebook
How is Facebook delivering the most value to dealers in Canada?
Facebook is changing the way people connect with businesses across their family of apps and services. From Instagram to Messenger to Marketplace, Facebook is trying to ensure they are connecting dealerships with their audience. Brian will focus on what this all means for Canadian retail automotive.
Dave Resnick | Google
The 2018 Canadian Auto Buyer Journey
The changes, challenges and opportunities for dealers. Come learn the latest consumer research trends to ensure your dealership stays ahead in this competitive world.
Shaun Raines | Dealer SuperHero
Shaun wanted to be a rocks star playing drums to the delight of thousands. Turns out, he became a digital marketing rockstar teaching, coaching and helping businesses reach their potential. Shaun's 20+ years of sales, marketing and leadership experience along with his entertaining presentation style have also made him a popular speaker at conferences and industry events.
Cheryl-Lyn Milani | DealerMine
How to Execute a Proper Data Mining Strategy
Your customer database is your most valuable asset - the one you have spent significant time and money acquiring, but are you getting the best possible return? Time and time again dealerships undercapitalize on two substantial opportunities which exist today in your database – new vehicle sales and service business. A properly executive data mining and outreach strategy applied to any customer database will increase BDC efficiencies, increase vehicle sales, increase service traffic and solidify customer loyalty. Join Cheryl Milani as she explores these untapped opportunities that exist in your customer database.