How to Maximize ROI with Agencies: Key Tips and Tricks for Success
How do you choose a vendor or agency that is right for you? How do you sort through the marketing and sales hype? And how can you tell which vendor will be with you for the long haul and which will disappear after the sale?
All dealers have to ask these questions at one point or another when picking a vendor to help scale their business. To further complicate things, choosing from a sea of agencies that are all promising similar outcomes and services can be overwhelming. More vendors equal more reports and analytics which can add more work for you instead of helping you actually solve problems and challenges at your dealership. Asking yourself what you want in a partner is a great first step, but sorting out the answer to this question can be difficult.
Sean Welsh, CEO and Cofounder at Car Biz Done Better, and Wesley Miller, Director of Client Services at LotLinx brokedown how to pick an agency that is right for you and that will help you reach your business goals. This archived webinar focuses on two critical areas that all dealers should expect from their agencies: communication and metrics.
During this webinar you will learn:
• Identifying clear goals and expectations with your vendor.
• Identifying the metrics that matter with your agency partner.
• Common communication pitfalls with agencies and what to do about them.
• How to avoid the agency with a set it and forget it mentality.
Sean Welsh and is CEO and Cofounder of Car Biz Done Better, a company whose sole purpose is to ensure that dealers are not overspending on digital marketing. After 17+ years working at every level of the automotive industry, he is uniquely qualified to act as a digital resource, advocate, and partner for his clients. Sean’s main focus is to provide his clients with the confidence to make informed decisions about their marketing in this world of digital uncertainty and big data.
Contact Sean at Car Biz Done Better:
With over a decade of Digital Marketing Knowledge and Experience under his belt, Wesley has been an innovative leader and is currently the Director of Client Services at LotLinx, Inc. Miller strives to mentor his team on the importance of dealer customer relationships, retention and growth showing the value of making data-driven decisions and giving the power back to the dealer to assist in the acceleration of inventory turn. A proud alumnus of Northwest Missouri State University Wesley now volunteers as a mentor to recent or upcoming graduates who are looking to pursue careers in Digital Marketing.
Contact Wesley at LotLinx: