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DrivingSales Webinars

Showcasing the most experienced and knowledgeable presenters to support your continuing education in the automotive business. Keep yourself in the loop.

FREE WEB TRAINING: Why Audience-First Is Your Best Marketing Strategy

June 27, 2018

1:00 pm EDT / 10:00 am PDT

Learn how to use digital advertising audience solutions. Using refined audience data enables dealerships to target ready-to-buy auto shoppers with relevant content. Audience data raises awareness of your dealership, maximizes ROI by converting qualified potential customers and delivers relevance at scale with the exact vehicle that matches the shoppers' searches. We will share results of different kind of audience targeting at our dealerships.

Key takeaways include:

  • Learn how to segment your traffic or CRM data to create relevant audiences, then serve different messages by segment.
  • Understand how to use remarketing with all channels, so that your Lookalike audiences will be more robust
  • How to provide your agencies with dealer CRM data to help them build the relevant audience solutions

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Jeff Kaufman L2t Media

Jeff Kaufman

Director of Product and Technology


Jeff Kaufman, Director of Product and Technology, has almost 15 years expertise in all things digital: SEM, SEO, display, mobile, video, email and affiliate marketing. Jeff is extremely knowledgeable when it comes to dealership objectives and is focused on implementing performance-based strategies for dealerships. Jeff has been at L2TMedia for nearly five years in various product and operation roles with increasing levels of responsibility. While not at the office, Jeff spends time with his wife and 2 kids, his puppy, Otto Mann, and his fish, Snowflake.