Your Game Plan to Triple Your BDC Close Rate Without Breaking the Bank
The business development center, or BDC, has been the subject of heated debate, inspiring headlines like, “Dealerships Are Dead Without a BDC” and “Death to the BDC.” Whether people are for or against BDCs, they all seem to agree on this: manage your BDC the right way and it will deliver significant returns.
How significant? Haley Toyota in Roanoke, Virginia, increased their internet lead close rate to 74% by combining the right BDC strategy with ecommerce. That’s more than triple the typical 7-15%. Learn 3 strategies and get your game plan to close more deals, with or without a BDC.
Webinar Three Takeaways:
1. The 3 strategies dealers are using to increase close rate to 74%, without breaking the bank
2. How to train your BDC team to start scoring goals, instead of just assisting
3. Your game plan to deliver a VIP experience and accelerate the sale
Matt Weinberg is the SVP of Consumer Experience at Drive Motors. With 20 years of leadership experience in the automotive industry, he has consulted for more than 100 dealer groups on internet sales processes and ecommerce and is a trusted advisor for Wards Auto Top 10 dealer groups, including Lithia, Asbury, and Hendrick.